IPhone 4 - This Changes Everything Again! Advert - Analysis

• The ideology is that the iPhone and apple revolutionised the mobile phone and no one else has done it since, so they thought they would just do it again.
• The IPhone is objectified in this image as a product of exceptional beauty yet it is also technically amazing as well.
• Everyone knows what the phone is and what it is capable of so no description is required.
• This advert is simplistic yet effective, the black background contrasts with the brightness of the retina display as if it is a new light in the darkness.