- There is a contrast between the white, which connotes innocence and purity with the red which connotes corruption and evil.
- The noisy quality background with slashes infers violence and danger within the film.
- There is a lot of shadow which similarly connotes darkness and danger.
- The typography is powerfully grungy which infers violence and danger.
- The Beard on Gerard Butler's roughness and imprisonment.
- Due to the actors being placed on different sides and heights on the poster infers that they could be on different sides of the law.
- The characters staring straight at the audience draws them in and entices them to delve deeper into the plot of the thriller.
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