- The film is hugely unconventional and goes against what is expected of a
thriller film.
- The trailer involves Hitchcock giving tour of The Bates Motel as if
the setting was in real life.
- The trailer explains the key
parts obscurely so as not to give away the significant points in the film.
- The director has taken a huge risk by using this film and has produced
an unoriginal copy.
- The director has composed the trailer well by showing the iconic
shower scene - This enforces importance.
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